• Starters

    a trend
    broken quote:
    https://www.instagram.com/p/DX-wUn9jGxQ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
    grab the template
    caption it: but I’m really not that sorry...

    a newsletter
    [something you stopped] really didn’t work for me
    dive into your role & what you did to get there
    I shared some things on Instagram that I did to protect my peace as a [role]. But if I’m being honest? The hardest one was...

  • to teach
    3 things I stopped doing to become a more [centered/effective/restored] [your role]
    grab the template
    caption it: If you’re looking for a [role] who…

    for reach
    unpopular opinion
    style: b-roll (match length to your text)
    text on screen: “Unpopular opinion: you don’t need more [insert a hot take from your niche]”

  • B-Roll Reel

    You’re a [parent] who is tired of [your child dreading every session]. And then you find [our practice].

    Caption: I’m just saying… [you’ll never hear “I don’t want to go” after you visit us].

    Yapping Reel

    “I don’t know who needs to hear this but [your, tip, solution, product, advice].

    Newsletter Prompt

    What I’d [your solution] if I wanted to [problem you solve] …

    Carousel/Static

    Award Template Link

    [tiny mistake/inconvenience] and didn’t cry

    ex. “I gave the PLS and didn’t cry”

  • B-Roll Reel

    Just me, my laptop, and [ex. 100 pending notes]

    Caption: Summer break hates to see me coming.

    Yapping Reel

    “5 things I stopped doing as a [feeding specialist] that made me [a better clinician]

    Newsletter Prompt

    Instead of [what most people do], I started [your specialty]. Here’s why it works…

    Static

    You’ll never have to buy [a popular item] again.

    Trend

    Rich because…

  • B-Roll Reel

    You can only pick 2

    Caption: Can you guess mine?

    Yapping Reel

    “If you want [your little one] to [spend less time in front of a screen], this is for you. Let me show you exactly what I’d [put on my toy shelf this summer]”

    Caption: If you can find [more open-ended toys], you can [fight the screen time battle]. Here [are some of my favorites:]

    Newsletter Prompt

    Instead of [what most people do], I started [your specialty]. Here’s why it works…

    Carousel

    Slide 1: I may not know a lot about X, but…

    Slide 2+: I do know [things in your niche]

    Newsletter:

    Someone asked me about X, and I had to tell them I was clueless…